About Us

We opened Sikorski Hearing Aid Center, Inc. based on the belief that everyone deserves to hear better no matter his or her budget, lifestyle, or hearing needs. Simply put, there is no center like ours.  We don’t believe in selling hearing aids; rather, we believe in educating people on what constitutes hearing impairment, coping strategies, treatment options, instruments that may provide help,  and access to medical professionals regarding surgical options.


Samantha E Sikorski, HIS ACA
Owner, Sikorski Hearing Aid Center, Inc.
Co-owner, Co-founder Smartcare.io

WI Alliance of Hearing Professionals

  • Board Member & Secretary/Treasurer

International Hearing Society (IHS)

  • Education and Training Committee Member
  • Managed Care and Compliance Committee, Chair


  • Outstanding Professional Member, 2019
  • Director’s Award, 2018
  • Hearing Angel 2015, 2016
  • William F Austin Heart & Spirit Award Recipient, 2015
  • Partner of the Year, 2011


Samantha currently owns and operates a hearing aid practice with two locations in Northern Wisconsin.  Though not a medical doctor, Samantha works with many Audiologists, physicians and ENT’s to bridge the gap that often exists in hearing healthcare.  Samantha specializes in practice administration (with regard to managed care participation as well as initiating the best practices for Hearing Care Professionals) and patient education.

Samantha got her start in the industry as an Occupational Hearing Conservationist in 2001. After developing Endolymphatic Hydrops in 2002, she switched gears from hearing loss prevention to hearing loss treatment options and became licensed by the state of Wisconsin as a Hearing Instrument Specialist.  She obtained her Audioprosthology designation in 2006 after completing a 13-month program and 120-hour practicum.

Samantha worked for Miracle Ear for five years before joining Accuquest in 2008. While working at AccuQuest, she ran seven offices through the state of Wisconsin and trained AccuQuest staff across the U.S. for nearly seven years. In  2014 Samantha opened her first hearing aid practice in Spooner and then added a second location in Cumberland, Wisconsin.

Owning her own practice allows her to ensure health is always at the forefront of care.  To do this, she routinely consults with her patient’s physicians to seek guidance and follow up.  Samantha’s ability to develop a strong network of physicians and her desire to put patient healthcare first has directly saved three lives.

In 2013, Samantha co-founded a software company, Smarcare.io, Which helps other small hearing aid businesses provide a higher degree of quality care. Producing a product that helps practices maintain profitability while ensuring the needs of the patient are met is a crucial component of her primary role at Smartcare.io.

In addition to her roles at Sikorski Hearing Aid Center and Smartcare.io, Samantha is active in her church, where she served five years as the chair of the worship and music committee.


 Kathryn Hoellen


Kathryn is, simply put, amazing.  She is the person who consistently monitors manufacturers invoices to make sure there are no mistakes, as well as monitors patient invoices to ensure that no errors have occurred.  She works along side Samantha to negotiate pricing to save our patients money.

Even though Kathryn works at Sikorski Hearing on a part-time basis, she is the first to jump in whenever a patient has a need and her caring, compassionate personality is what makes her an incredible asset to the team.  Kathryn has been with Sikorski Hearing since 2015.

Kathryn lives in Spooner with her husband, Bob, and her youngest son, Spence.  Their oldest son, Jon, is attending college in Northern Michigan University.

Emily Severson

Hearing Instrument Technician

Emily has been with Sikorski Hearing Aid Center since August 2019.  While still new, Emily has quickly learned the intricacies of hearing aids and assists our patients every day with general care and operation of their hearing devices.

Emily lives in Shell Lake with her longtime boyfriend, Branden.  Emily was raised in Wisconsin and thoroughly enjoys the outdoor activities one typically seeks this area for; including hunting, fishing, and even mud bogging.

During her youth, Emily learned the art of restoring old vehicles and believed that would be her future until she caught the bug of helping people and turned to Sikorski Hearing for an education in the art and sciences of hearing instrumentation.  Emily has said, "once I saw a person hear again for the first time in years I couldn't turn my back on being part of something so incredible and life-altering."

Lynn Preston

Scheduler and Billing Specialist

Lynn is the newest member of Sikorski Hearing.  Lynn came over to the hearing aid center from Samantha's other business, Smartcare.io, where she was a Billing Specialists for hearing practices throughout the United States.

Lynn currently lives in Danbury with her husband,Pete, of 10 years and her son, Gavin.  Lynn enjoys quilting and watching Gavin play sports.

She always listens and follows up with what she says she will do.  Always pushed my limit for improving my hearing ability.  It was the best thing I ever did and I found the center to be approachable, superior, and incomparable.  Samantha is principled, resourceful, and awfully smart

Ken Bluse

They give an excellent hearing test.  Samantha was very fun to work with.

Doug Siler

Sikorski Hearing Center is professional, friendly, and honest. I tried other hearing centers.  They did not meet my needs.

Steven B. Sevals

Samantha has impressed me from the beginning with her knowledge and desire to help me find a product that will work for me and that I can afford.  The whole experience including staff shows Christian values of trust, worthiness, honesty, and caring for others.

Harold R. Jones

Very easy for me to find.  Great service and helped to find the problem and remedy for hearing loss as well as help in the process of wearing hearing aids.

Ann Ohl

Sikorski hearing aid center is the most caring business place I have ever been to in many years.  Samantha was wonderful as well as knowledgeable and helpful.  I enjoy doing business there.

Ken Hoecherl

I found Sikorski Hearing in the Weekender and decided to give them a try and I am very glad I did.  I had my hearing exam explained to me and I was very impressed when I was told that Sikorski would not sell me a hearing aid if it wouldn't help me.  Samantha really takes time for you.  I found the whole experience to be informative, helpful, courteous, and sincere.  Samantha was very caring, kind, concerned, and honest.

Carol Baier

I can highly recommend the Sikorski Hearing Center.  Samantha Sikorski provides her customers with a quality, professional hearing assessment.  She is very knowledgeable when it comes to your hearing and is very committed to providing you with the hearing aids that best meet your needs.  She is personable, professional, caring, and has a real passion for helping people to achieve a better hearing experience.  I have found Sikorski Hearing Aid Center to be pleasurable, helpful, and welcoming.  I'm very happy to call Samantha Sikorski my hearing instrument specialist.

Richard Nelson

Working with Sikorski Hearing Aid Center has been wonderful. Samantha was so kind and informative and really went above and beyond our expectations. She spent so much of her own time to fight to get our insurance to cover my hearing aids. We couldn't be happier.

Jamie Hill

I have so much confidence in Samantha's professionalism and compassion for solving hearing issues. I am thankful my wife, Mary, was able to join so that she could understand my hearing issues first hand; it has helped us tremendously. I will be following Samantha to her new practice in Spooner, because of her elevated level of knowledge, care and compassion for helping!

Rog Paulsen

I was ready to have my hearing checked and Sikorski Hearing Aid Center was the perfect fit in more ways than one.  The atmosphere was friendly, the audiologist was professional, and the prices were more than reasonable.  The staff was very pleasant, compassionate, and ethical.

Lucy Basler

I was so very impressed with the thoroughness of Sikorski Hearing Aid Center.  Awesome service!

Barbara Briggs

Samantha was kind and polite.  My experience with Sikorski Hearing Center was great.  I should have had hearing aids years ago.

Dale Meyers

I found Sikorski Hearing Center to be satisfying, relaxing, and courteous.  Since losing my hearing in a flying accident, I've been to many hearing specialists.  This center has been one of the best nationwide as to knowledge of hearing problems and professional skills.  Samantha was compassionate, friendly, and awesome.

Pat Weiss

I am so pleased with the thoroughness of learning about hearing loss and what hearing devices can and cannot do.  Also the affordability & Samantha working for the client to get the lowest possible price but high quality.

Betty Graf