About Us
We opened Sikorski Hearing Aid Center, Inc. based on the belief that everyone deserves to hear better no matter his or her budget, lifestyle, or hearing needs. Simply put, there is no center like ours. We don’t believe in selling hearing aids; rather, we believe in educating people on what constitutes hearing impairment, coping strategies, treatment options, instruments that may provide help, and access to medical professionals regarding surgical options.

Samantha E Sikorski, HIS ACA
Owner, Sikorski Hearing Aid Center, Inc.
Co-owner, Co-founder Smartcare.io
WI Alliance of Hearing Professionals
- Board Member & Secretary/Treasurer
International Hearing Society (IHS)
- Education and Training Committee Member
- Managed Care and Compliance Committee, Chair
Awards:
- Outstanding Professional Member, 2019
- Director’s Award, 2018
- Hearing Angel 2015, 2016
- William F Austin Heart & Spirit Award Recipient, 2015
- Partner of the Year, 2011
Samantha currently owns and operates a hearing aid practice with two locations in Northern Wisconsin. Though not a medical doctor, Samantha works with many Audiologists, physicians and ENT’s to bridge the gap that often exists in hearing healthcare. Samantha specializes in practice administration (with regard to managed care participation as well as initiating the best practices for Hearing Care Professionals) and patient education.
Samantha got her start in the industry as an Occupational Hearing Conservationist in 2001. After developing Endolymphatic Hydrops in 2002, she switched gears from hearing loss prevention to hearing loss treatment options and became licensed by the state of Wisconsin as a Hearing Instrument Specialist. She obtained her Audioprosthology designation in 2006 after completing a 13-month program and 120-hour practicum. She worked for various private practices before opening her own practice in Spooner on December 8th, 2014.
Owning her own practice allows her to ensure health is always at the forefront of care. To do this, she routinely consults with her patient’s physicians to seek guidance and follow up. Samantha’s ability to develop a strong network of physicians and her desire to put patient healthcare first has directly saved three lives.

Emily Severson
Hearing Instrument Technician
Emily has been with Sikorski Hearing Aid Center since August 2019. While still new, Emily has quickly learned the intricacies of hearing aids and assists our patients every day with general care and operation of their hearing devices.
Emily lives in Shell Lake with her longtime boyfriend, Branden. Emily was raised in Wisconsin and thoroughly enjoys the outdoor activities one typically seeks this area for; including hunting, fishing, and even mud bogging.
During her youth, Emily learned the art of restoring old vehicles and believed that would be her future until she caught the bug of helping people and turned to Sikorski Hearing for an education in the art and sciences of hearing instrumentation. Emily has said, "once I saw a person hear again for the first time in years I couldn't turn my back on being part of something so incredible and life-altering."

Kristen Naumann
Office Manager and Scheduler
Kristen is the newest member of Sikorski Hearing Aid Center, Inc. She comes to us from the world of physical therapy with an incredible desire to help people and an infectious smile. She currently lives in Rice Lake with her husband, Mike, and their dog, Stella.
Kristen graduated from the University of Wisconsin - Superior with a degree in Business Communication and an extensive background in patient care.
Although Kristen was born and lived in England until she was 4, she considers Poplar, WI, her hometown. In high school she played volleyball, softball, and participated in winter weights program. Kristen also has a love and passion for nature and animals. When she can, she makes, donates, or devotes her time to local animal shelters and events that help the care and awareness of all animals.

Kathryn Hoellen
Accountant
Kathryn is, simply put, amazing. She is the person who consistently monitors manufacturers invoices to make sure there are no mistakes, as well as monitors patient invoices to ensure that no errors have occurred. She works along side Samantha to negotiate pricing to save our patients money.
Even though Kathryn works at Sikorski Hearing on a part-time basis, she is the first to jump in whenever a patient has a need and her caring, compassionate personality is what makes her an incredible asset to the team. Kathryn has been with Sikorski Hearing since 2015.
Kathryn lives in Spooner with her husband, Bob, and her youngest son, Spence. Their oldest son, Jon, is attending college in Northern Michigan University.